Kaiden Pence Sports Cards is a company specializing in purchasing, selling, and grading sports cards. The organization promotes its services through compelling YouTube videos diving into tips & tricks, show vlogs, and card grading.
Retention Based Video
Since 2020, YouTube as a platform has shifted. Long gone are the days of unedited raw content. Popularized by famous YouTuber, Mr. Beast, the current algorithm now favors heavily edited, concept-based, retention driving videos. Our goal was to take this knowledge and transform the Sports Card scene. We approach each video considering what the central idea we want an audience to latch on to is. In this video we threaded the search for a high ticket card through the rest of the story, giving viewers something to anticipate. This kept retention high, leading to the algorithm pushing the video to a wider audience.
Analytical Innovation
In August 2025, Kaiden Pence Sports Cards was looking to increase its market value in the Card Trading Industry. Formerly they produced YouTube content but couldn't scale because of time constraints. We spearheaded the revitalization by covering the filming, editing, and publication of each video. As the months passed we dove into the analytics and used this data to improve every aspect of the content creation process. Improvements in video-editing, storytelling, SEO, and thumbnail design all helped the channel gain 18.8% more subscribers (1762 to 2094) from August '25 to March '26.
Thumbnail Impressions
A good video is useless if no one watches it. We helped Kaiden Pence Sports Cards shift their thumbnail game. Thumbnails have changed into high quality renders that raise a question to the audience. In conjunction with the thumbnail, we use an advanced SEO tool to craft the best title as well. Titles and thumbnails collaborate to create a curiosity loop in the viewers mind. Thus, they'll click on the video and be pulled in through the story-telling and retention based editing.
